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March 9, 2019
NEW PATIENT GROWTH THRU DIGITAL MARKETING
IAN McNICKLE, MBA


PERIODONTAL-SYSTEMIC LINKS: THE CASE FOR EARLY INTERVENTION OF PERIODONTAL DISEASE
CASEY HEIN, BSDH, RDH, MBA


IMPROVE YOUR QUALITY OF HYGIENE CARE
JODI DEMING, RDH


LOCATION
 
Silver Cloud Hotel Stadium
1046 First Ave South,
Seattle, Washington 98134
206.204.2083
 


PROGRAM
Click here for a full brochure >>>

Saturday, March 9, 2019
8:30 a.m. - 9:00 a.m. Registration and Exhibits
9:00 a.m. - 10:30 a.m. Ian McNickle
10:30 a.m. - 11:00 a.m. Break and Exhibits
11:00 a.m. - 1:00 p.m. Casey Hein
1:00 p.m. - 2:00 p.m Lunch and Exhibits
2:00 p.m. - 4:00 p.m. Jodi Deming


Six (6) hours of continuing education credit will be provided.
The WSP is a recognized ADA CERP Provider.


COURSE PRICING
Package Cost
Dentists $69.00
Non-Member Dentist $89.00
Hygienists / Assistants & Office Staff $49.00
Non-Member Hygienists / Assistants & Office Staff $69.00
Full-Time Student $35.00

Register Online Here







Sponsors and Exhibitors







COURSES
NEW PATIENT GROWTH THRU DIGITAL MARKETING
IAN McNICKLE, MBA


Course Description
In this seminar we will explore the most important aspects of online marketing for dentists including website optimization, social media, online reviews / reputation management, SEO for Google rankings, PPC for new patient leads, and videos. Case studies will be used throughout the program to illustrate best practices. We will review how to track and measure results as well as how to determine Return on Investment

Learning Objectives
•  Discuss recommended marketing services and budget for best results
•  How to properly optimize a website to convert new patient leads
•  SEO best practices to rank high on Google
•  Review typical ROI (Return on Investment) for new patient generation


About IAN McNICKLE, MBA
Ian is the Co-Founder and CEO at WEO Media, an award winning “Best of Class” dental marketing firm. Under his leadership WEO Media has grown quickly to become one of the most widely respected dental marketing firms in North America, and has garnered an impressive list of industry endorsements and awards.
Ian McNickle is a nationally recognized marketer, writer, and speaker. He has developed significant expertise in online marketing, website optimization & conversion, search engine optimization (SEO), pay-per-click marketing (PPC), social media, video marketing, online reputation management, marketing strategy, and related topics. In addition, he has developed a set of critical KPI’s (key performance indicators) for measuring the effectiveness of any marketing program.
Ian lectures all over North America at dental conferences, study clubs, dental societies, and conducts numerous seminars and webinars. His teaching style breaks down the complexities of dental marketing in an easy to understand approach that the non-marketer can comprehend and implement. He also writes articles for Dental Products Report and The Progressive Dentist on various aspects of digital marketing. Prior to co-founding WEO Media Ian worked in the high-tech industry for 10 years in various engineering and management positions at Siltronic and Xerox. He left high-tech in 2006, and founded a regional marketing consulting firm which he ran for several years before eventually co-founding WEO Media in 2009.
Ian has a BS in Mechanical Engineering from Washington State University where he was also a graduate of the University Honors Program. In addition, he graduated Cum Laude with an MBA from the University of Washington. Ian is an avid endurance athlete having competed in Ironman triathlon, marathon, and ultramarathon events. His favorite activity is simply spending time with his wife Andrea, and three kids Evelyn, Morgan, and Brendan.

 


PERIODONTAL-SYSTEMIC LINKS: THE CASE FOR EARLY INTERVENTION OF PERIODONTAL DISEASE
CASEY HEIN, BSDH, RDH, MBA


Course Description
Are you under-diagnosing or waiting too long to diagnose periodontal disease? This course explores the significance of periodontal infection in increasing systemic inflammation, and provides a compelling rationale for early intervention of periodontal disease. Casey also discusses the role of the nonbacterial risk factors in amplifying the threat of periodontal
disease, and reviews the components of a comprehensive periodontal evaluation, proposing a number of hurdles and conditioned assumptions that hijack diagnosis of periodontal disease. The course concludes by presenting an overview of the new classification of periodontal diseases and discusses the continuum of care between dental hygienists and periodontists

Learning Objectives
•  Describe to patients how periodontal infection impacts overall health including increasing the risk for diabetic
complications, coronary artery disease, stroke, pneumonia, and adverse pregnancy outcomes, among others.
•  Perform a comprehensive periodontal evaluation
•  Identify the hurdles and conditioned assumptions that hijack the diagnosis of periodontal disease
•  Identify patients in the earliest stages of periodontal disease.
•  Classify periodontal disease according to the framework established by the 2017 workshop of the American Academy of Periodontology and the European Federation of Periodontology.


About CASEY HEIN, BSDH, RDH, MBA
With over 40 years’ experience as a dental hygienist in private practice, public health, education, and government, Casey Hein is an internationally- recognized speaker and a well-published author including over one hundred scientific articles, consensus reports, white papers, and textbook chapters. She first began speaking about periodontal-systemic links in 2003, and in 2006, she founded (and became the Chief Editor) of the first publication on oral-systemic medicine: Grand Rounds in Oral- Systemic Medicine. As a pioneer in and advocate for incorporating periodontal-systemic links into everyday patient care in both medicine and dentistry, she is credited as a visionary in establishing models for dental-medical collaboration in oral health care.
Casey has a Bachelor of Science degree in Dental Hygiene from West Virginia University, a MBA from Loyola University and maintains a faculty appointment as an Assistant Professor in the School of Dental Hygiene. She was accepted into the National Speakers’ Association in 2008, and she has been continuously voted among Dentistry Today’s Top 100 Clinicians/Consultants in Continuing Education since 2006. She lives in Western Maryland where she is an avid road biker, skier and hiker.



IMPROVE YOUR QUALITY OF HYGIENE CARE
JODI DEMING, RDH

Course Description
Learn how to do what you have thought was impossible. Gain time in your hygiene appointment without
compromising but even improving your quality of care.
•  Utilization of air polishing and piezoelectric scaling equipment
•  Application of supra and subgingival air polishing techniques
•  Characteristics and application for various air polishing powders
•  Implementation of air polishing therapy into your treatment protocol
Participants will have a sense of assurance and confidence in their
approach to subgingival biofilm control being effective, efficient and safe.

Learning Objectives
•  Understand biofilm and it’s management.
•  Understanding the new disease model.
•  Polymicrobial Symbiotic and Dysbiosis- Beyond the red complex.


JODI DEMING, RDH
Jodi started practice as a dental hygienist in 1988. In the early 1990’s frustrated
with the understanding of the etiology of periodontal disease became involved
with biofilm research. At that time the term was rarely used in dentistry except in the context of dental unit waterlines. As a clinical research associate Jodi was involved with biofilm growth and therapeutic product development evaluating the effect on dental biofilms. Understanding biofilms, she developed a passion about non-surgical therapy, root morphology, and the results of thorough periodontal debridement. Jodi has worked 28 years mastering non-surgical periodontal therapy techniques and procedures. She currently works in both periodontic and prosthodontic practices.
Jodi is a national and international educator, clinician, and lecturer. She has pre-sented over a 150 lectures and workshops on advanced integration of ultrasonic and hand instrumentation.
Jodi has served as adjunct faculty at the University of Southern California, School of Dentistry, Department of Dental Hygiene and at Spear Education. She is a Friends of Hu-Friedy Thought Leader valued for her involvement with biofilm research, instrument development and training. She is nationally recognized as an expert in endoscope and ultrasonic instrumentation.



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